hair softening shampoo with argan oil that provides gently cleanses and softens your dry and brittle hair. a smart, targeted delivery system, the exclusive rct protein complex treats hair from the root to the core to the tip, giving all 3 levels the custom nourishment they need. *all soft shampoo, conditioner, and argan-6 oil vs. a non-conditioning shampoo awards: 2014 glammy award winner for best shampoo from specialty store temptalia editor's choice award best shampoo best high end shampoo